What I Do


Focus on design

I designed and led development on the conference app, chatbots, and newsreader apps for both TechCrunch and Engadget, with average open rates of 8x/day, and 3-4 minute session length.

Take an analytical approach

Ran A/B tests on push notifications sent to Smule’s “Sing! Karaoke” app users, resulting in a more personalized algorithm and increasing app engagement 25%.

Deliver products people want

Created advertising products at Google and YouTube that earned over $13M in new revenue, and custom channels that received over 35M video views.

Experience

Creating is not just a job for me, it’s a passion.

View My Work
  • Dec 2017Present

    Senior Product Manager at Sony PlayStation
    Building gaming experiences for the next console generation (PS5).

  • Aug 2016June 2017

    Product Manager at Eventbrite
    Built a scalable solution for running large-scale music festivals. Launched a new line of RFID-scanning hardware, reporting interface, dashboards, and mobile app features.

  • Sept 2015July 2016

    Head of Mobile Products at TechCrunch
    Designed and launched the conference app, chatbots, and newsreader apps for TechCrunch and Engadget.

  • Oct 2014Feb 2015

    Product Manager at Smule, Inc. (Contract)
    Built new features for Smule’s “Sing! Karaoke” app, including a new personalized push notification system, which increased app usage 25%.

  • Nov 2012Sept 2014

    CEO/Founder, Creative Director at Little Bear Labs
    Founded an online marketing agency and built a suite of tools for AdWords account management and optimization called optmyzr.com

  • Jan 2011Oct 2012

    Product Specialist at Google
    Built new features for AdWords that earned over $5 million in attributed annual revenue. Brought products to market at scale thru internal trainings, marketing videos, & targeted ads.

  • Jan 2010Dec 2010

    Creative Marketing Manager at YouTube
    Designed and presented custom-built YouTube channel experiences for 15 brand name clients, earning 35M pageviews and $8M in sales revenue.

  • July 2006Dec 2009

    Account Manager > Analytical Lead at Google
    Built and optimized marketing campaigns for strategic Google AdWords clients. Exceeded revenue growth targets by 14% Q/Q.