What I Do
Focus on design
I designed and led development on the conference app, chatbots, and newsreader apps for both TechCrunch and Engadget, with average open rates of 8x/day, and 3-4 minute session length.
Take an analytical approach
Ran A/B tests on push notifications sent to Smule’s “Sing! Karaoke” app users, resulting in a more personalized algorithm and increasing app engagement 25%.
Deliver products people want
Created advertising products at Google and YouTube that earned over $13M in new revenue, and custom channels that received over 35M video views.
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Dec 2017Present
Senior Product Manager at Sony PlayStation
Building gaming experiences for the next console generation (PS5). -
Aug 2016June 2017
Product Manager at Eventbrite
Built a scalable solution for running large-scale music festivals. Launched a new line of RFID-scanning hardware, reporting interface, dashboards, and mobile app features. -
Sept 2015July 2016
Head of Mobile Products at TechCrunch
Designed and launched the conference app, chatbots, and newsreader apps for TechCrunch and Engadget. -
Oct 2014Feb 2015
Product Manager at Smule, Inc. (Contract)
Built new features for Smule’s “Sing! Karaoke” app, including a new personalized push notification system, which increased app usage 25%. -
Nov 2012Sept 2014
CEO/Founder, Creative Director at Little Bear Labs
Founded an online marketing agency and built a suite of tools for AdWords account management and optimization called optmyzr.com -
Jan 2011Oct 2012
Product Specialist at Google
Built new features for AdWords that earned over $5 million in attributed annual revenue. Brought products to market at scale thru internal trainings, marketing videos, & targeted ads. -
Jan 2010Dec 2010
Creative Marketing Manager at YouTube
Designed and presented custom-built YouTube channel experiences for 15 brand name clients, earning 35M pageviews and $8M in sales revenue. -
July 2006Dec 2009
Account Manager > Analytical Lead at Google
Built and optimized marketing campaigns for strategic Google AdWords clients. Exceeded revenue growth targets by 14% Q/Q.