What I Do
Focus on design
I designed and led development on the conference app, chatbots, and newsreader apps for both TechCrunch and Engadget, with average open rates of 8x/day, and 3-4 minute session length.
Take an analytical approach
Ran A/B tests on push notifications sent to Smule’s “Sing! Karaoke” app users, resulting in a more personalized algorithm and increasing app engagement 25%.
Deliver products people want
Created advertising products at Google and YouTube that earned over $13M in new revenue, and custom channels that received over 35M video views.
Creating is not just a job for me, it’s a passion.View My Work
Senior Product Manager at Sony PlayStation
Building gaming experiences for the next console generation (PS5).
Aug 2016June 2017
Product Manager at Eventbrite
Built a scalable solution for running large-scale music festivals. Launched a new line of RFID-scanning hardware, reporting interface, dashboards, and mobile app features.
Sept 2015July 2016
Head of Mobile Products at TechCrunch
Designed and launched the conference app, chatbots, and newsreader apps for TechCrunch and Engadget.
Oct 2014Feb 2015
Product Manager at Smule, Inc. (Contract)
Built new features for Smule’s “Sing! Karaoke” app, including a new personalized push notification system, which increased app usage 25%.
Nov 2012Sept 2014
CEO/Founder, Creative Director at Little Bear Labs
Founded an online marketing agency and built a suite of tools for AdWords account management and optimization called optmyzr.com
Jan 2011Oct 2012
Product Specialist at Google
Built new features for AdWords that earned over $5 million in attributed annual revenue. Brought products to market at scale thru internal trainings, marketing videos, & targeted ads.
Jan 2010Dec 2010
Creative Marketing Manager at YouTube
Designed and presented custom-built YouTube channel experiences for 15 brand name clients, earning 35M pageviews and $8M in sales revenue.
July 2006Dec 2009
Account Manager > Analytical Lead at Google
Built and optimized marketing campaigns for strategic Google AdWords clients. Exceeded revenue growth targets by 14% Q/Q.